Gigi Huynh ''Win''
At work, I focus on the Digital World, the new Social Behaviours and Relationship Marketing. In life, I love food and any entertainment content (TV, movies, etc.). I speak Franglais and currently live in Montreal. I like to play cupidon and talk about love.
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Americanino Strip QR Code
Clothing brand Americanino put together a stunt that managed to make QR codes somewhat interesting again—by using a “hypnotic” code to get young adults to strip down in public. Agency Santiago Digital set up a poster with a googly-eyed QR Code in a public square and when passers-by scanned it, they were prompted to phone a number where they received a message describing their clothing in detail (calls came from a van parked nearby) and telling them they needed to rid themselves of their unsexy look. Those who took up the challenge and undressed, of course, got themselves some free garb from Americanino and those who didn’t got another kind of reward.
